You may ask, should I advertise or use direct marketing or public relations or what? What about traditional or online marketing?
The answers may be all, one - or even none of the above. It depends.
Don't get caught up in implementing any one communications tactic just because it's what you've always done or it's what your competition is doing.
Again, if you have a well-researched, detailed marketing plan - a clear marketing strategy will evolve. Then, the answers to how best to reach your target audiences and which communications tactics to use will become clear.
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