Q. What is the best mix of marketing communications tactics or tools for your product or service?
A.
That depends on several factors, e.g., first and foremost, it is critical to have a detailed marketing plan that includes the latest market research as part of your business plan.
If you take time to assemble a thorough, well-researched, step-by-step marketing plan, the answers to - "What's the best marketing mix?" and which communications tactics will deliver results will become evident.
Here is a general list of possible marketing activities for your company:
Direct Marketing
Public Relations
Advertising
Sales Promotion
Education
Of course these are very broad categories, each of which have different marketing tools to reach your specific target audience.
In the long run, the "best" marketing mix and which marketing communications tools you use will likely evolve over time as economic conditions and other business factors change.
