The Alexis Group Consultants
Integrated Marketing Communications


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Who's Your Target Audience?

Q.  Who is your target audience?

A.  Well, in fact, you may have more than one. 

            
                                                                Some typical target audiences may be:


            • Customers (may be retail or business-to-business)
              • Shareholders/Investors
                • Employees
                  • Legislators
                    • Key Opinion Leaders
                      • Others


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